The Limitations Of Nonreactive Measurement

In the introduction, we verified that participants in social scientific research have the attributes that are also present in most situations occurring naturally: awareness and capacities for information processing. However, in a reader edited more than 20 years ago (Bungard, 1980), various authors ironically discussed why "good subjects" don't think in social psychology. What is the origin for this discrepancy? We learned that occasionally hiding goals or the process of data collection may be desirable for social scientific research to not "spoil" what is under investigation (i.e., behavior). In other words, we want our subjects to behave in research settings as they would do in natural contexts.

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